Everything the light touches is his kingdom. Marvel Studios President Kevin Feige has an additional title and a wealth of new responsibilities at The Walt Disney Company. Deadline reports that Feige will oversee the creative direction of feature films, live-action television, animation, and comics as Chief Creative Officer, Marvel.
Feige’s portfolio expanded beyond feature films when Marvel Studios was tapped to create original series for Disney+. Marvel Television and Marvel Family Entertainment (animation), of which Feige is now in charge, had been separate operations headed by Marvel Entertainment’s Jeph Loeb. There is no word yet on Loeb’s status, so we do not know if he will make his exit or stick with the company and report to Feige.
Dan Buckly will remain the President of Marvel Entertainment, but now he will report to Feige in addition to Marvel CEO Ike Perlmutter. Buckley will report to Feige for creative and editorial matters pertaining to Marvel publishing. Perlmutter will still serve as Buckley’s direct boss on matters of publishing operations, sales, creative services, games, licensing, and events.
All other Marvel publishing executives are to remain in their current roles under Buckley, at least for now.
This is a huge shift for Marvel Entertainment that comes four and a half years after the last one. In May 2015, Disney CEO Bob Iger moved Marvel Studios out from under the rest of Marvel Entertainment. Since then, Feige and Marvel Studios have not had much direct involvement with the rest of the company including Marvel Television. That unit remained under Perlmutter as Feige reported directly to then Walt Disney Studios Co-Chairman Alan Horn (now Co-Chairman and Chief Creative Officer). Feige now reports to Horn and Co-Chairman Alan Bergman.
Going forward, Feige will oversee all Marvel productions, which could signal the end of “It’s all connected” Marvel shows that are not truly canon in the Marvel Cinematic Universe. Marvel Television does not have much of a slate left and the few projects that are active may not be for much longer.
Agents of S.H.I.E.L.D. has already filmed its final season, which will air on ABC next year. Runaways is set to bring its third season to Hulu while Cloak & Dagger will do the same on Freeform, but it’s not hard to imagine those series winding down. The only new, live-action Marvel Television series that’s about to move forward is Helstrom on Hulu and it would not be a surprise to see that one canceled before everyone’s pot committed.
It is difficult to predict what Feige’s oversight means for Marvel Comics. He obviously understands storytelling, but he’s never worked in the comics industry (though that could be a good thing). Perhaps this will lead to limited series or graphic novels that are actually part of the MCU and/or additional focus on the comics developing IP for feature film and Disney+ adaptations.
This shakeup may also mean an eventual moving day for Marvel Comics. The publishing operation is based out of New York and it could stay there, but it’s also possible that Feige will want the team closer to him in Los Angeles. The same thing happened with DC Comics a few years ago.
There is much to speculate about until we start seeing Feige in action in this new role, but it’s clear that he’s earned Disney’s trust and all of these new responsibilities. Feige has overseen the MCU as it’s become the biggest franchise in the world and helped lead Disney to its best years ever at the global box office. Almost all of Marvel will now be under the guiding hand of Kevin Feige and everything he touches turns to gold.