The Walt Disney Company has set Disney+ for launch on November 12, 2019. Disney’s streaming service will be available to consumers at the very affordable price of $6.99 per month. There will also be an annual option of $69.99 per year ($5.83 per month).

This pricing marks an aggressive step into the streaming market for Disney. With the most powerful brands in entertainment supplying exclusive content, consumers are sure to find the little extra space in their streaming budget for which Disney is asking.

Marvel Studios announced three new series for Disney+ today. None of them will be available at launch, but Captain Marvel will be there, as will the Star Wars series The Mandalorian. Marvel will be adding at least Falcon and Winter Soldier within the first year.

The price will likely go up as the years go by and Disney adds more content. There is, however, a large gap between this introductory pricing and what consumers are spending on Netflix, HBO Now, and other streaming platforms.

Disney has room to move up as it increases the value offered by Disney+. Consumers may not enjoy the inevitable price increases, but Disney+ is going to be their most affordable streaming option for some time.