Captain Marvel is lighting up the box office with over $$575M in global receipts. Chances are, you have already seen it, but how you watch the film matters almost as much whether you see it at all. If you’re heading to the theater for a repeat viewing, or your first showing after the new Avengers: Endgame trailer pumped you up, Dolby Cinema is the best way to experience Captain Marvel.
There are plenty of standard and premium theaters choices for any Marvel Studios film and Captain Marvel is no different. None of those options, however, can match the combination of Dolby Vision and Dolby Atmos. Dolby Cinema offers the technology necessary to help you see and hear exactly what the filmmakers intended, all while keeping you comfortable in a luxury recliner.
My Marvel Cinematic Universe obsession has me seeing each new film in various premium formats. The title of “best experience” watching a given movie often boils down to IMAX with Laser and Dolby Cinema. The same is true for Captain Marvel and while IMAX does a terrific job presenting the film, it simply does not match Dolby Cinema.
Expanding the frame by 26% in select scenes is fun, but the camera isn’t pointing at the extra material. The directors obviously wouldn’t want anyone who doesn’t live near an IMAX to miss essential information. Dolby Vision, however, allows you to see what the directors want you to see, as they want you to see it.
Dolby Vision’s dual-laser projection offers unmatched contrast and a full range of true-to-life color that simply isn’t available in other theaters. Planet C-53 (Earth) looks so unbelievably good in Dolby Vision that even Minn-Erva (Gemma Chan) might be impressed. Captain Marvel’s binary mode glows much brighter in Dolby Cinema, as the contrast ratio keeps the blackness of space truly black, as opposed to a very dark gray.
That experience is the same, by the way, regardless of which Dolby Cinema you’re in. IMAX has had Laser projection for years but has only just started expanding to more than a handful of locations.
Dolby Atmos is the audio component of Dolby Cinema. It is the envy of all sound systems in theatrical exhibition. There is nothing as immersive as Dolby Atmos with up to 128 individual sounds that can be placed where the filmmaker wants and moved around to let the audience hear the scene unfold as if they were actually in it.
Dolby Cinema has become my preferred way of watching movies, but I don’t give out my “best experience” title for a Marvel movie automatically, or lightly. IMAX 3D with Laser won for Guardians of the Galaxy Vol. 2, for example, but Dolby Cinema has reigned supreme on most Marvel Studios releases in recent years including Avengers: Infinity War and now Captain Marvel.
If you’re going to see Captain Marvel again (or for the first time), discover it in Dolby Cinema. There is no better way to experience the film.
To be clear, this is not a paid advertisement. We review movies here and also how to watch them. We will be doing the same for Avengers: Endgame, as we have done for other Marvel releases, particularly on our podcast.
To help you see Captain Marvel, Avengers: Endgame or another upcoming release in Dolby Cinema, however, we have partnered with Dolby to give away five $25 gift cards to Dolby Cinema. The giveaway is open to U.S. residents. There is no purchase necessary.
To enter, follow Dolby Cinema on Twitter and retweet the embedded tweet below. Winners will be selected tomorrow, March 16, and will be contacted for a mailing address where the gift card can be shipped. You can find a list of Dolby Cinema locations here.
— Marvel Studios News (@MarvelNewsCast) March 15, 2019
Enjoy Captain Marvel (again)!