Marvel Studios is kicking off 2019 with a new campaign for Captain Marvel. The movie isn’t due in theaters until March 8, but the licensed product launch begins in earnest this month. Marvel has released a new video asking fans how they will go “Higher Further Faster” in 2019 while showing off some Captain Marvel merch.

Get ready for plenty more Captain Marvel news and updates in the coming weeks. The marketing and publicity train will be moving at full speed from this point forward. Next up will be an exclusive look at the film during the College Football Playoff National Championship on Monday, January 7.