ANAHEIM, CA - JULY 15: Producer Kevin Feige of AVENGERS: INFINITY WAR took part today in the Walt Disney Studios live action presentation at Disney's D23 EXPO 2017 in Anaheim, Calif (Photo by Jesse Grant/Getty Images for Disney)

Black Panther is a very special movie for many reasons, but also much more than that. It is already massive cultural event despite the fact that most moviegoers have yet to see it. That is the power of this great film and the power of representation.

There has been a laundry list of excuses as to why major studios have taken so long to tell inclusive stories that better represent the audiences who see them. One of the most popular excuses is the “fear” that lesser known, non-white actors will not be able to sell their movies to global audiences who don’t know those actors as well.

Marvel Studios President Kevin Feige tells Vulture that such concerns are not rooted in truth and can be dispelled by films like Black Panther.

“Myths of what plays overseas or what doesn’t, or what type of person someone wants to see in a lead role … that’s all noise until somebody comes and disproves it.”

Marvel Studios does not have a perfect track record when it comes to representation in their films. The most famous example is perhaps the casting of Tilda Swinton to play The Ancient One in Doctor Strange, a character that is an Asian man in Marvel Comics.

Lessons were learned and Marvel Studios now has an increased emphasis on representation in their movies. The audience has responded just as favorably as the vocal proponents of inclusion have been arguing for years. Tessa Thompson (Valkyrie) was a breakout sensation in Thor: Ragnarok and Feige anticipates a similar reception for DeWanda Wise in next year’s Captain Marvel.

“Taking a character like Valkyrie and giving it to Tessa is a no-brainer. Yes, it becomes a think piece, it inspires hot takes, but she’s awesome! We knew she was awesome, and now the world knows she’s awesome. And the same thing [will happen] with DeWanda. For us, it’s about getting these unbelievable actors to agree to do these characters, the combination of which we hope will become iconic around the world.”

For those who may find all of this focus on representation unnecessary and simply want to enjoy superhero movies without worrying about anything else, Feige’s last point will hopefully strike a necessary chord. After all, it is much easier for someone to not worry about representation and what it means to an audience when that person has had little trouble seeing themselves on the big screen.

“It’s something that’s easy to take for granted, growing up in the United States as a white male, that my cinematic heroes look like me. I never thought they looked exactly like me, because I’m not a big athletic hero, but they do. It’s something that over the course of these ten years, having a certain amount of power over what type of movies are made and what type of actors we hire, I want everybody to have that feeling. We don’t take it for granted that people want to see themselves reflected in our heroes and our characters. That’s been the case in the comics for years, and, finally, that’s the case in the movies, and will only continue from here.”

Millions of people are going to have that feeling with Black Panther, starting this weekend. It’s great to know they won’t be the last, as Marvel Studios continues to build a better, more inclusive cinematic universe.