The Eagles may have beaten the Patriots by eight points in Super Bowl 52, but the competition between movie ads during the game was nowhere near as close. Avengers: Infinity War had the most buzz of any film advertised on Sunday, generating over 40,000 more social conversations than the next six films combined.

The data comes from comScore and United Talent Agency, as they tracked trailer/TV spot views and social media conversations from the game on Sunday through 10:00am PST on Monday, February 5. During that time, Avengers: Infinity War enjoyed 17.6 million views of its 30-second Super Bowl ad and generated 279,700 social conversations.

Solo: A Star Wars Story came in second place with 13.9 million views of its 45-second Super Bowl spot while generating 109,000 social conversations. Solo‘s full trailer, which wasn’t released until Monday morning, did not factor into these statistics.

Jurassic World: Fallen Kingdom and Mission: Impossible – Fallout both had more Super Bowl trailer views than Solo, but neither had even half as many social conversations.

The gap in social conversations between Avengers: Infinity War and the rest of the field is far beyond the gap in trailer/ad views. Infinity War led in both categories, but its more pronounced victory in social conversations was likely aided by the launch of Twitter emojis for several characters from the film right before the game started, so credit Disney’s digital marketing team and artist 100soft for the assist.

It’s not surprising to see Avengers: Infinity War dominating the Super Bowl buzz. Star Wars is usually king, but the 10-years-in-the-making culmination of the Marvel Cinematic Universe is an event unlike any other in movie history. The Infinity War trailer broke a record with 230 million views in its first 24 hours back in December and the second trailer, which I’m expecting to be released in March, feels like the only challenger in the near future.

Avengers: Infinity War is in theaters May 4.

SOURCE: The Hollywood Reporter