Marvel Studios' THOR: RAGNAROK..Thor (Chris Hemsworth)..Ph: Film Frame..©Marvel Studios 2017

Thor: Ragnarok is electrifying the box office to the tune of $46.8 million on its first day in North America. The film’s Friday total, which includes $14.5 million from Thursday night showings, is better than the $41 million projections made earlier today. That means the film’s domestic opening weekend estimates are expanding as well.

Early this afternoon, it looked like Thor: Ragnarok would open with an impressive $104 million. Now those estimates have been pushed up to anywhere between $116.5 million and $118 million. Audiences gave the film an “A” CinemaScore tonight, suggesting that the word-of-mouth is going to be very strong, so this may only be the first time estimates are bumped up. Any total north of $100 million will be a big victory for Marvel Studios and director Taika Waititi.

There is no doubt at this point that Ragnarok will post the best opening in the history of the Thor franchise. It will breeze right past 2011’s Thor ($65.7M) and 2013’s Thor: The Dark World ($85.7M) on its way to becoming the eighth Marvel Studios film to earn more than $100 million in its domestic opening weekend.

We will continue to provide updates as the box office estimates are adjusted throughout the weekend.

 

Source: Deadline