Marvel Studios' THOR: RAGNAROK..Thor (Chris Hemsworth)..Ph: Film Frame..©Marvel Studios 2017

Thor: Ragnarok has arrived and is becoming a massive hit at lightning speed. The new Marvel Studios release hauled in $14.5 million at the box office during Thursday night preview showings. That figure is the best ever opening night for a Marvel Studios movie released in November and keeps Thor: Ragnarok on pace for an opening weekend of over $100 million.

The third Thor film eclipsed the opening nights of Marvel Studios’ previous November releases, Thor: The Dark World ($7.1M) and Doctor Strange ($9.4M). It is a very strong start and by tonight, we should have a much better idea of just how high the opening weekend numbers could go. The most comfortable range of estimates falls between $100M and $120M, but Thor: Ragnarok may wind up north of that depending on word-of-mouth and how families treat the film Saturday and Sunday.

Should Thor: Ragnarok finish the weekend above $100M in North America, it will be Marvel Studios’ third domestic opening weekend of $100M or more, just in 2017. Overall, Thor: Ragnarok could become the eighth $100M+ opening in the history of Marvel Studios.

Beyond North America, the box office prospects get even bigger for Ragnarok. Heading into its domestic opening weekend, the film had already amassed $164.5M at the international box office, not counting its $16.3M opening day in China. It’s going to need strong legs powered by inspired moviegoers going back for repeat viewings and bringing new viewers along with them, but we could see Thor: Ragnarok become Marvel Studios’ third film to bring in $700M, or even $800M worldwide this year.

One thing’s for sure already, which is that Marvel Studios and director Taika Waititi have successfully reinvigorated the Thor franchise. Ragnarok will surpass the opening weekends and worldwide totals of Thor ($65.7M, $449.3M) and Thor: The Dark World ($85.7M, $644.6M) to become the biggest Thor movie ever. More importantly, there is a whole new level of excitement around the franchise that could bring the God of Thunder much closer to his Avengers teammates, Iron Man and Captain America in the hearts of moviegoers.