Comic-Con may have come and gone, but the social media buzz around Thor: Ragnarok is fit for the Realm Eternal. For the third consecutive week, the upcoming Marvel Studios release generated more new conversations on social media than any other film, according to comScore.
It has been over two weeks since the latest Thor: Ragnarok trailer dropped at SDCC, but the film got a boost in conversations last week thanks to an awesome “subscribers only” cover from Empire. That was enough to help Ragnarok start 29,400 new conversations in the week ending August 5, edging out Deadpool 2 and the first images of Zazie Beetz as Domino (28,800).
Other top conversation starters last week were Star Wars: The Last Jedi with 19,000 and Justice League, which released an edited version of its SDCC trailer on August 3, with 14,500.
In total, Thor: Ragnarok has now generated over 800,000 new social media conversations. With Empire releasing new covers, images, and details from the film this week, it’s not impossible for The God of Thunder to win a fourth straight week. The release of the first images of Josh Brolin as Cable in Deadpool 2, however, will be a major threat to that streak.
This is great news for Marvel Studios, as the Thor franchise, while successful hasn’t shown the same financial growth post-Avengers as Iron Man and Captain America. Our favorite Asgardian has also been eclipsed by Guardians of the Galaxy. The franchise needed a creative shot in the arm, which is why director Taika Waititi was brought in, and so far, it seems to be paying off.
Waititi has approached Thor: Ragnarok as if it’s the first film in the series. That’s not to say what happened before isn’t canon, as it’s obviously all still part of Marvel Cinematic Universe history, but Waititi saw an opportunity to give the franchise a fresh feel. It’s hard to make a character’s fifth movie appearance since 2011 feel new, but the social media response thus far is encouraging to say the least.
Thor: Ragnarok is in theaters November 3.