Sony Pictures went into overdrive with Spider-Man: Homecoming marketing last night. The studio dropped two new, very different trailers (domestic and international) and two new one-sheets. The domestic trailer keeps things light and fairly vague compared to the second trailer earlier this year.
The international trailer, however, is a different story, seemingly filling in the blanks between the major beats shown in that second trailer. There was already criticism that too much of the movie has been shown and those sentiments are growing louder now. You can watch the international trailer below, but if you’d rather not see any more big moments from the film, you may want to pass on it.
Sony’s marketing approach to differs quite a bit from how Disney has been marketing Marvel Studios films, especially Guardians of the Galaxy Vol. 2 earlier this year. It’s easy to be critical of Sony, but they’re also in a different position given that this is the fifth Spider-Man film (and third cinematic version of the character) since 2002. It’s not enough to sell audiences on the concept of the title character anymore and Sony has to sell moviegoers on the new story. Of course, that doesn’t mean having to reveal the entire story.
We won’t really know if Sony has given too much away until we see the final film. Perhaps there is still much more that we have yet to see. The bigger point, though, is that what we have seen, or at least what I have seen, looks really good. All of the footage shown suggests we are in for a terrific Spidey film.
You can see my reaction to the third domestic trailer and the new one-sheets below.
Spider-Man: Homecoming is due in theaters July 7.