‘Thor: Ragnarok’ teaser trailer sets a Marvel and Disney record

Source: Marvel Studios

Source: Marvel Studios

The teaser trailer for Thor: Ragnarok is very, very popular. To go along with widespread positive consensus, the teaser generated 136 million views in its first 24 hours online. That’s a record for both Marvel Studios and the entire Walt Disney Company, besting previous record holders Captain America: Civil War (94 million) and Beauty and the Beast (127.6 million), respectively.

Thor: Ragnarok may not even hold the Disney record through the end of the week, though, as a teaser for Star Wars: The Last Jedi is expected to be released during Star Wars Celebration Orlando this Friday, April 14. It should retain the Marvel Studios record for a number of months, however, as Guardians of the Galaxy Vol. 2 is all done with trailers and Spider-Man: Homecoming already has a couple.

Thor: Ragnarok could break its own Marvel record if the views for its inevitable second trailer outpace those of the first. A couple of other contenders include the first teasers for Black Panther and Avengers: Infinity War. In any case, we’re a ways off from seeing any other Marvel trailer take a shot at the record.

One thing we’ve learned about these 24-hour trailer records is that they never last all that long. The big victory here is the obviously high level of interest in Thor: Ragnarok. The Thor franchise has become a distant third in the popularity race with the other two-thirds of the Avengers’ big three, Iron Man and Captain America. There’s probably no catching Tony Stark, but at least it looks like The God of Thunder can take a big bite out of that lead, perhaps pulling even with Cap.

Director Taika Waititi has said that he approached this film as if there had never been another Thor movie (but those two films are still canon, of course). If audiences embrace Thor: Ragnarok in theaters the way they have online, then this good be the beginning of a whole new era for Marvel’s Asgardian franchise.

You can watch my reaction to the trailer below via Superhero News.

Thor: Ragnarok is in theaters November 3.

Source: The Hollywood Reporter