Guardians Of The Galaxy Vol. 2..L to R: Groot (Voiced by Vin Diesel), Rocket (Voiced by Bradley Cooper) and Star-Lord/Peter Quill (Chris Pratt)..Ph: Film Frame..©Marvel Studios 2017

Marvel Studios stole the pregame show at yesterday’s Super Bowl, with a fantastic spot for Guardians of the Galaxy Vol. 2. The spot generated more social media buzz than the Super Bowl spots for any other film 47,800 new conversations, per media-measurement company comScore and its PreAct service.

Marvel’s ad aired before the national anthem. It’s not known whether placing the ad before kickoff shaved a few bucks off the $5 million price of a 30-second spot. Having several minutes of the world’s undivided attention before there was an actual game to watch, however, probably helped maximize the impact of the spot.

The anticipation for Guardians of the Galaxy Vol. 2 is obviously huge and should lead to massive box office success when it hits theaters May 5.

Source: Variety