Source: Marvel Studios

Marvel’s Doctor Strange is now three weeks out from its domestic release date, which means it has now arrived on the box office tracking boards. Initial projections have Doctor Strange earning anywhere from $55 million to $75 million during its opening weekend. This is just the first tracking report, however, and the projections could rise over the next few weeks.

The opening projection offers a very wide range that could put Doctor Strange on the high or low end of Marvel Studios solo superhero franchise debuts. An opening of $55 million even would put Doctor Strange in last place, behind The Incredible Hulk ($55.4 million). An opening of $75 million would be good for third, with Doctor Strange only trailing Iron Man ($98.6 million) and Guardians of the Galaxy ($94.3 million).

Opening right in the middle of the initial tracking would put Doctor Strange right in the middle of Marvel’s rookie pack with Captain America: The First Avenger ($65.1 million) and Thor ($65.7 million). Again, we’re keeping this in the context of opening weekends for Marvel films that were not Avengers team-ups or sequels and focusing on first entries for individual franchises.

Marvel Studios and Disney are obviously hoping for something closer to (or over) $75 million than $55 million, but anywhere in that range would be a successful start to a franchise starring a lesser known character. Marvel Studios has taken a low-key approach to the marketing for this film with only a teaser and one full trailer, the latter of which was released during Comic-Con in July.

Marvel has picked up the Doctor Strange marketing recently with numerous TV spots, featurettes, and a sneak peek IMAX event last Monday. The strong word-of-mouth from the IMAX preview may prove to be the most valuable marketing asset for Doctor Strange with universal praise of the film’s visuals that points to the need to see the film in a theater and on the biggest screen moviegoers can find in their city.

If the critical response to Doctor Strange matches the enthusiasm from fans this week, expect the film to hit the high end of that tracking and possibly reach beyond it.

Marvel’s Doctor Strange is in theaters November 4.

Source: Deadline