Still seven months shy of its release date, Marvel’s Doctor Strange has maintained a mostly low profile throughout its production. The last days of filming, however, served as an unofficial coming out party for the Sorcerer Supreme, as a production that visited Nepal and did most of its work in London ended on the streets of New York. Rather than get upset or annoyed over all the paparazzi and other onlookers snapping and sharing photos, director Scott Derrickson and Marvel leaned into the exposure in the best way.

After acknowledging the paparazzi as part of the film’s NYC crew, Derrickson decided to share one of the better images snapped of stars Benedict Cumberbatch and Chiwetel Ejiofor in their respective Doctor Strange and Karl Amadeus Mordo costumes.

Then, in one of the most meta moments in the history of comic book movie productions, the Doctor Strange star and crew decided to visit a local comic shop. The employees and patrons of JHU Comic Books had a pretty awesome weekend.

Earlier today, The Russo Brothers, Joe and Antony, properly welcomed Doctor Strange into the Marvel Cinematic Universe by drafting him to Team Cap in Captain America: Civil War.

It’s great to see Derrickson, Cumberbatch, the Doctor Strange crew, and everyone at Marvel having fun with all the attention, even if it’s not where and when they’d prefer to receive it. In the process, they created some incredible memories that will last a lifetime for a few devoted fans. That is sorcery at its most supreme.

Marvel’s Doctor Strange arrives in theaters November 4, 2016.