Starting July 4, Disney Parks will offer an exclusive, extended sneak peek at Marvel’s GUARDIANS OF THE GALAXY. Disneyland visitors in Anaheim, CA can check out the preview inside the Magic Eye Theater in Tomorrowland where CAPTAIN EO is normally shown. Patrons of Florida’s Walt Disney World Resort can check out the GUARDIANS footage at the ABC Sound Studio at Disney’s Hollywood Studios. 

My annual pass just paid out a huge dividend here, but more importantly, this is a very smart move by Disney to use two fixtures of its branding infrastructure to educate and sell the uninitiated on GUARDIANS OF THE GALAXY. Marvel is a powerful brand at this point, but GUARDIANS is still an unknown commodity to many and can always benefit from additional exposure. Reading a little further into it, both Disney and Marvel must be very confident in the quality of the film to be willing to put so much of it out there four weeks prior to release.